Collect the announcement date, who is involved, what changed, source documents, approved metrics, quotes, contact details, and relevant URLs. Assign an owner for each fact and record unresolved questions.
Preparation prevents avoidable clarification. Confirm every factual detail and client approval before sending. This guide offers a practical framework, not a guarantee of a particular distribution or editorial result. Specific provider terms can change; verify the current scope directly before you act.
Build a source-of-truth brief
Collect the announcement date, who is involved, what changed, source documents, approved metrics, quotes, contact details, and relevant URLs. Assign an owner for each fact and record unresolved questions. For more on press release submission process, see the individual distribution page.
Format and approve the copy
Use a clear headline, dateline if appropriate, factual lead, concise body, attributed quotes, company description, and press contact. Verify every link and make sure the final document is readable on mobile. For additional context about choosing a PR company, read our company overview.
Prepare the supporting material
Ask the provider about actual formatting, word limits, image formats, links, and prohibited content before submission. Keep final sign-off and any regulated review with the copy version. For a deeper look at press release distribution companies, see our related guide.
Use this checklist
- Names, titles, dates, and contact details are verified.
- Quotes are approved and accurately attributed.
- Images and marks have permission.
- All claims have a clear source.
Practical next step
Write down the intended audience, the announcement’s strongest verifiable fact, and the result you can actually measure. Then compare channels and request written details before proceeding. Distribution does not automatically mean independent reporting, journalist attention, search ranking, or indexing.
For current plan details, compare pricing. Confirm the written scope before proceeding.